Health Concern Supplement Manufacturer

The market trends in dietary supplements reflect current scientific research combined with current health conditions and trends. A look at the neutraceutical market today will show that there are specific products for supporting specific health conditions for the heart, lung, diabetes, pregnancy, supplements specifically for women, men and women over 40, for children and for the aging, those actively involved in sports, body building, for dieters, for skin and digestion, and for hair care. General health products for overall health and nutrition are still available categorized by age groups and gender.

Growing Research and Health Trends

As more studies are done on specific supplements, more customers are looking for health supplement manufacturers they can trust to withstand the rigor of scientific review. The medical community has grown more receptive to nutritional supplementation. The market is continually expanding. As a result, there is an increase in specialty formulations. Supplement manufacturers with high QC processes providing new and efficient solutions for growing manufacturing needs are in high demand.The demand for health supplements that provide preventive health and an alternative to pharmaceutical drugs with its related side effects will continue to grow.

Consider these facts:

 

  • As an aging population continues to rise, there is a strong demand for products that help maintain aging health. These include antioxidant formulas, anti-inflammatories, products that support eye health and brain health, and cardiovascular support products
  • There is a continued interest and growth in menopausal support products in reaction to the negative research surrounding hormone replacement therapy.
  • The demand for exercise programs, diets and supplements to aid in weight management will continue.
  • The glucosamine / chondroitin market is still very active and represents a significant portion of this industry. More people are interested in essential fatty acid (EFA) formulations.
  • There is more research being performed on botanicals and the herbal segment of our industry is a hot, growing segment.
  • Green foods are another very hot segment.
  • The high-protein, low-carb trend is Genf20 Plus before and after reviews certainly influencing supplements in traditional and powdered forms. These can be found in meal replacement drinks and in mixes targeting the fitness industry.
  • Men’s health is finally receiving increased attention. Multiple vitamin and mineral supplement designed to provide specific nutrient support for men is on the rise.
  • Sales of vegetable capsules are on the rise. There are consumers who are very vegetarian oriented who like to stay away from animal-based products and prefer a vegetable-type capsule.
  • There is even a demand for kosher nutritional supplements.

 

Some of these products are supported by truly excellent research that have demonstrable benefit and which are not only effective, but also safe and reasonably cheap too.

Easier Consumer Choice

With commercialization of products bombarding the public, the challenge of choice can be quite daunting. Supplement manufacturers can make the choice easier. For instance, in 1994 Bayer’s introduced a line of 8 major specialized health supplements. Jim Kindel, category director of nutritionals at Bayer said, “Consumers will no longer have to sort through a mind-boggling array of herbs and vitamins to try to figure out which ingredients to use to maintain their good health. We’re making it a lot more convenient for consumers. We’ve done the homework – and even the legwork – so they don’t have to.” Using a specific focus for maintaining specific health concerns made Bayer’s One-A-Day different than other vitamin brands that focused on overall total nutrition with a multivitamin.

Consumer Demand

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